biontj.blogg.se - Dynamic processes

The bottler’s office works in tight collaboration with a regional office under the direct supervision of The Coca-Cola Export Corporation (TCCEC). The headquarters controls most of the bottling partner’s operations, so each bottling partner services the respective geographical area through a head office. As a result, most of the strategic decisions are centralized. The Coca-Cola Company provides a standard set of guidelines for all of its bottling partners and suppliers. The Council has its own centralized portal where the employees and supply chain participants share their experiences and best practices. The beverage giant established the Global Supply Chain Council, which consists of subcommittees that focus on adhering to established Coca-Cola supply chain strategy. For example, Coca-Cola HBC, a bottling franchise partner of Coca-Cola Enterprises, requires quality, environment, and health safety certifications from its suppliers. Strict quality controlĬoca-Cola has strict quality requirements on its manufacturing practices. The program also involves quarterly meetings with key suppliers, where a mutual performance review takes place. During these events, the company’s procurement and marketing teams present the company’s market needs while the suppliers also present their own latest innovations. Helen Davis, VP of Coca-Cola Supply Chain in the US, conducts supplier innovation days. One example is that the company has been growing together with McDonald’s since 1955. Over the past few decades, Coca-Cola has proven to be one of the most valuable and reliable suppliers for its retail partners. Long-term relationships with retail partners PeopleĬoca-Cola’s logistics team consists of more than 100 people who ensure the safe journey of each bottle from factory to fridge. For example, it uses 3D printing to manufacture bottles and cans for its drinks.

InnovationĬoca-Cola Enterprises seamlessly integrates modern technologies into its supply chain. These are other things that contribute to Coca-Cola’s supply chain: 1. The secret behind this impressive figure is local sourcing, meaning that most of the drinks are manufactured directly in the country where they are sold.Ĭoca-Cola has more than 900 bottling and manufacturing facilities across the world, and its factories have some of the world’s fastest production lines. It’s not just about the sheer number of facilities, though.

In 1977, the contoured Coca-Cola bottle was trademarked, and the first marketing efforts were made, which then turned Coca-Cola into the world’s most well-known beverage brand.Ĭoca-Cola Supply Chain: What Makes It So Remarkable?Ĭoca Cola’s VP of Customer Logistics Wendy Manning once said the company is able to deliver a drink from a factory to a local store within 48 hours.

In 1929, the first Coca-Cola slogan, “The Pause That Refreshes,” appeared in the Saturday Evening Post.

In 1899, three enterprising businessmen in Tennessee got exclusive rights to bottle and sell Coca-Cola, thus starting the company’s worldwide bottling system.

In 1894, Joseph Biedenharn was the first to start selling Coca-Cola in bottles.

Candler., who expanded the beverage sales to soda fountains beyond Atlanta. Pemberton sold his business to Atlanta businessman, Asa G. At those times, there was a belief that carbonated water had a good impact on health, so Coca-Cola was actually sold as a medicine at soda fountains. John Pemberton, a pharmacist in Atlanta, invented a flavored syrup mixed with carbonated water.

The History of Coca-Cola’s Success & Manufacturing Milestonesīefore we start talking about the Coca-Cola supply chain, let’s take a look at the key milestones in the history of this legendary drink. In this article, we are going to take a look at the Coca-Cola manufacturing process from factory to fridge and see how the industry giant manages its coherent supply chain. We have already discussed the success of supply chains at Amazon, Apple, Starbucks, IKEA, Walmart, and McDonald’s. The brand owes its success primarily to the product itself as well as its iconic marketing campaigns that position Coke as a drink with a fun and active lifestyle.īut there’s one factor a person might miss when explaining the wildly successful product: the Coca-Cola supply chain is one of the most wide-reaching, seamless operations in the world. The Coca-Cola Company (TCCC) manufactures and sells not only Coca-Cola itself, but also a wide range of other beverages, like Fanta, Sprite, water, juices, and energy drinks. It’s sold almost everywhere, and its brand name is known in most languages. Coca-Cola is the most popular soft drink in the world.